Visi8le is a creative partner helping brands shape bold ideas and lasting stories.

creative power — without the clutter.

Work moves further when collaboration is clear and intentional.

Pitch Craft

You can hand me the messy drafts, loose thoughts, or half-baked ideas — I take it off your hands and turn it into something clear, confident, and compelling.

Insight & Strategy

We don’t follow trends—we predict them. By understanding culture, data, and audience behavior, we make sure your brand shows up where it matters.

Creative Development

Big ideas win. We turn strategy into bold, unexpected creative that grabs attention, sparks emotion, and drives action.

Experiential

Some brands talk the talk. We help them walk the walk — giving experiences a clear why so every event, moment, and interaction feels intentional, meaningful, and memorable.

TEDx Talk Writing

Transform ideas, insights, and lived experiences into compelling talks that inspire audiences — whether onstage, online, or in rooms that matter.

Personal Branding

Visibility is not vanity — it’s alignment. We help leaders, founders, and creators express who they are with clarity, consistency, and confidence.

where clarity meets creative fire.

Let’s get to the good stuff: you have a story worth sharing, and my job is to make sure people actually feel it. I don’t believe in chasing trends or adding noise. I believe in sharpening what’s already there — the insight, the purpose, the spark — and turning it into work that resonates.

Visi8le sits at the intersection of creativity, culture, and visibility.
It’s where strategy becomes story, story becomes influence, and influence becomes momentum.

If you’re ready to move with intention and show up with impact, you’re in the right place.

  • DescriptiWorking with me is simple, flexible, and tailored to what you need. I support brands as a fractional creative + strategy partner, which means you get senior-level leadership without the commitment of a full-time hire.

    Here’s what the process typically looks like:

    1. Discovery & Alignment

    • We start with a conversation about your goals, challenges, and what success looks like.

    • I review any existing strategy, creative, or brand materials to understand where you are today.

    2. Build the Plan

    • Together, we shape a clear roadmap—whether that’s brand positioning, campaign development, creative direction, or overall marketing strategy.

    • You pick the collaboration model: project-based, monthly retainer, or fractional leadership.

    3. Hands-On Partnership

    • I join your team as an extension of your leadership bench.

    • I provide strategic guidance, creative thinking, team support, and clear deliverables that move your business forward.

    4. Iterate & Scale

    • We check in regularly to evaluate what’s working and where to adjust.

    • As your needs grow or shift, the engagement flexes with you.

    Why Clients Choose This Model

    • Senior expertise without full-time cost

    • Flexible support that adapts to your pace

    • Clear, actionable strategy

    • Creative rooted in culture, insight, and impact

  • I partner with brands and agencies on a wide range of creative and strategic work — from brand storytelling and campaign development to RFP and pitch support.

    I also take on speaking engagements and support others with their talks, including speech development and deck design, drawing from 13 years with TEDx. I’ve spoken at Harvard, TEDx, McDonald’s, SXSW, and Starbucks, and I enjoy helping others bring their stories to life. If you’re exploring something specific, feel free to reach out — I’m always happy to share my experience and see how I can support.

  • Bernice Chao is an award-winning Chief Creative Officer, author, speaker, and strategist with a career spanning advertising, brand-building, and cultural storytelling. She specializes in blending creative insight with strategic clarity—helping companies articulate their purpose, elevate their visibility, and tell stories that resonate.

    Through Visi8le, Bernice partners with B2C and B2B companies, founders, nonprofits, and global brands to craft integrated strategies, multicultural campaigns, and brand experiences rooted in empathy and inclusivity. Her work is grounded in decades of experience leading creative teams for Fortune 500 brands across tech, entertainment, retail, and consumer services.

    Bernice is the co-founder of Asians in Advertising, author of The Visibility Mindset, and a board member, educator, and speaker who has taken the stage at SXSW, Harvard, World Bank, McDonald’s, Starbucks, and TEDx. She is an inductee of the AAF Hall of Achievement and an alum of Cannes Lions See It Be It, recognized globally for her commitment to elevating women in creative leadership.

    Her leadership centers on amplifying underrepresented voices, advocating for cultural representation, and helping individuals and companies step into their visibility with intention. She brings a collaborative style, a strategic mindset, and a deep belief that creativity is a force for connection and change—while delivering results that matter.

CONTACT

Brands WE’ve worked with across OUR career